Virat Kohli is one of the most celebrated cricketers in the world. His records speak of his excellence on the field as a cricketer as well as a successful leader. When he debuted in 2008 in international cricket, he was a young talent with potential but after his marvellous journey of more than 17 years, Kohli has become a brand himself. Consequently, his achievements go beyond the cricket ground. The former Indian skipper is also known for his business ventures that make him one of the wealthiest athletes in the country.
Let us go through this interesting analysis of how Virat Kohli has emerged as a successful businessman. We will see what have been some remarkable steps in his journey that made him an achiever beyond a cricket pitch.
From Cricketer to Entrepreneur
It is an important aspect of a sportsperson’s life how they manage their life beyond their sport. Virat Kohli excels beyond his cricketing journey to become a successful entrepreneur. His brand value made him collaborate with one of the leading brands across the globe. Also, Kohli has invested in a few remarkable ventures that contribute to Virat Kohli net worth of more than ₹1,000 crore.
His business portfolio includes investments in fashion, fitness, food, and tech sectors. While fans cheer for his flawless batting and sparkling presence on the field, his business ventures have gradually made him a financial powerhouse.
Virat Kohli’s Approach to Business & Investments
Virat Kohli’s success in business is not just about money, it reflects his mindset, discipline, and foresight. Just like his batting, his approach to investments is marked by patience, planning, and a clear vision. He doesn’t dive into every opportunity that comes his way; instead, he carefully chooses ventures that align with his values and lifestyle.
Kohli focuses on long-term growth rather than short-term gains. His belief in fitness, fashion, and technology naturally shapes the businesses he invests in. This makes his ventures more than just profit-driven, they are extensions of his personality. Fans often connect with his brand decisions because they see his authenticity in them.
Related Read: List of Virat Kohli Favourite Books: Reading That Shaped His Mindset
List of Virat Kohli’s Major Business Ventures
Virat Kohli’s transition from cricketing excellence to entrepreneurial brilliance is a story in itself. While fans admire his cover drives and passionate leadership, fewer people realise how carefully he has built his identity as a businessman. His ventures are not random investments; they mirror his interests, lifestyle, and values. From fashion and fitness to food and technology, Kohli has created a strong presence across industries.
Let us look at his most significant business ventures in detail:
| Brand/Company | Sector | Year of Involvement/Launch |
| Wrogn | Fashion & Lifestyle | 2014 |
| One8 (with Puma) | Athleisure & Footwear | 2017 |
| Chisel Fitness | Fitness & Gyms | 2015 |
| Nueva Restaurant | Food & Hospitality | 2017 |
| One8 Commune | Restaurant & Café | 2019 |
| Digit Insurance | Fintech/Insurance | 2020 |
| Blue Tribe Foods | Plant-Based Meat | 2021 |
| Rage Coffee | Beverages | 2022 |
| Hyperice | Health & Wellness Tech | 2021 |
| Sport Convo (Startup) | Social Media/Tech | 2014 |
In many ways, Kohli treats business like a cricket innings. He builds a strong foundation, takes calculated risks, and accelerates when the time is right. This balance of caution and boldness has allowed him to create a diverse portfolio that continues to grow with his brand value.
Virat Kohli’s Investments in Startups
Virat Kohli’s business vision is not only limited to established brands, he has also shown confidence in emerging startups. His investments reflect his belief in innovation and the potential of new-age businesses. Additionally, these investments contribute a lot to Virat Kohli net worth.
Let’s explore some of the key startups he has backed:
- Sport Convo (2014)
One of Virat’s earliest startup bets was Sport Convo, a London-based social media platform for sports fans. The idea was to create a digital space where fans and athletes could connect. While it didn’t become mainstream, it showed Virat’s early interest in the digital and tech ecosystem. - Digit Insurance (2020)
Kohli invested in Digit Insurance, a fintech startup that disrupted the traditional insurance sector with technology-driven solutions. Known for simplifying complex insurance processes, Digit became one of the fastest-growing insurance companies in India. Virat’s move here reflects his understanding of industries with long-term potential. - Blue Tribe Foods (2021)
As a vegan and advocate of sustainable living, Virat supported Blue Tribe Foods, a plant-based meat startup. The company focuses on eco-friendly food alternatives, and Kohli’s involvement gave it visibility and credibility. This is one investment that perfectly aligns with his personal lifestyle choices. - Rage Coffee (2022)
With his association with Rage Coffee, Virat backed a youth-centric brand known for unique coffee blends and ready-to-drink options. This investment highlights his interest in startups that cater to energetic and modern lifestyles, just like his own persona. - Hyperice (2021)
Virat partnered with Hyperice, a global startup specializing in recovery and wellness technology. As an athlete who values recovery, this was a natural extension of his fitness philosophy. His support brought Hyperice into the spotlight for fitness enthusiasts in India.
Fashion & Lifestyle Brands Backed by Kohli
Virat Kohli has always been admired for his bold fashion choices and confident personality, and he has successfully carried this charisma into the fashion and lifestyle space. His ventures in this sector are more than just business decisions, they represent his identity and the image he inspires in millions of fans.
One of his earliest and most successful ventures is Wrogn, launched in 2014. The brand mirrors Virat’s fearless and stylish attitude, offering casual wear, accessories, and footwear that appeal to the youth. Over the years, Wrogn has become a household name, standing as one of the fastest-growing homegrown fashion labels.
Kohli also expanded his influence with One8, his collaboration with Puma in 2017. Named after his iconic jersey number, One8 is an athleisure brand that blends comfort with style. It is designed for people who, like Virat, balance fitness and fashion in their daily lives.
Through these ventures, Virat has created more than just clothing lines, he has built brands that allow fans to connect with his personality. His presence in the fashion industry shows how seamlessly he has extended his passion for self-expression beyond the cricket pitch.
Fitness & Sports-Related Businesses
Being a sports person, fitness has always been at the core of Virat Kohli’s identity. His transformation from a talented youngster to one of the fittest athletes in the world is a story that continues to inspire millions. Naturally, this passion has also influenced his business ventures, many of which revolve around health, fitness, and sports.
One of his biggest steps in this direction was the launch of Chisel Fitness in 2015. This gym and fitness chain was created to encourage people to prioritize health in their daily lives. With state-of-the-art facilities and a modern approach to workouts, Chisel became a popular destination for fitness enthusiasts. For Virat, it wasn’t just about setting up gyms, it was about promoting a culture of discipline and wellness.
In 2017, Kohli expanded further with One8, a collaboration with Puma that focused on athleisure and performance wear. While the brand is widely recognized for its stylish appeal, it also reflects Virat’s belief in fitness as a lifestyle rather than a routine.
Restaurants, Hospitality & Food Chain Investments
Virat Kohli’s love for good food and meaningful social spaces has also shaped his business journey. In 2017, he entered the hospitality sector with Nueva, a fine-dining restaurant in New Delhi that introduced South American cuisine to food enthusiasts. Known for its elegant ambiance and unique flavours, Nueva quickly gained attention, not only for its menu but also for its association with Kohli.
Building on this success, he launched One8 Commune in 2019, a café-style chain designed to create warm, casual spaces for people to connect over food. With outlets in major cities, it reflects Kohli’s approachable personality and the idea of bringing people together.
Beyond restaurants, Virat has also invested in Blue Tribe Foods, a plant-based meat startup. This venture highlights his commitment to sustainable living and healthier food alternatives, perfectly aligning with his vegan lifestyle.
Also Read: The Love Story of Virat Kohli and Anushka Sharma
Tech & Digital Startups in Kohli’s Portfolio
Virat Kohli has always shown a forward-looking mindset, and this is reflected in his interest in technology and digital startups. Unlike traditional businesses, these ventures highlight his willingness to explore innovation and future-driven ideas.
One of his earliest tech-related investments was Sport Convo in 2014, a London-based social media startup aimed at connecting sports fans and athletes on a single platform. Although it didn’t scale massively, it marked Kohli’s early recognition of the digital world’s potential.
In 2020, he backed Digit Insurance, a tech-driven company that redefined insurance with simplified processes and customer-friendly solutions. This was a significant move into the fintech space, showing his sharp eye for industries with long-term demand.
He also partnered with Hyperice in 2021, a global wellness tech company known for its advanced recovery tools. This association brought international sports technology closer to Indian fitness enthusiasts. Through these ventures, Kohli demonstrates that his entrepreneurial spirit is not limited to lifestyle or hospitality. He is equally invested in technology that shapes how people live, connect, and stay healthy.
Co-Owned Sports Teams & Franchises
Virat Kohli’s entrepreneurial journey also extends to sports ownership, reflecting his deep-rooted connection with sports and his passion for nurturing talent.
One of his most notable ventures is the co-ownership of the Indian Super League (ISL) team FC Goa, alongside other investors. This involvement demonstrates his interest in football, expanding his sporting influence beyond cricket. By supporting football at a professional level, Kohli has contributed to growing India’s sports ecosystem and inspiring young athletes to pursue multiple disciplines.
Additionally, Kohli has invested in emerging sports-related franchises, exploring opportunities that emphasise youth engagement, fitness, and competitive excellence. These investments are not just financial, they carry his vision of creating platforms where talent can flourish under professional guidance and innovative management.
Endorsements vs. Business Ownership: Key Difference
Virat Kohli’s journey as a brand ambassador and entrepreneur offers a clear perspective on the difference between endorsements and business ownership. While both add to his wealth and visibility, they function very differently:
- Nature of Involvement
- Endorsements: Kohli promotes a brand or product in exchange for a fee. His role is largely marketing-focused.
- Business Ownership: He actively invests or co-owns a company, contributing to strategic decisions and long-term growth.
- Endorsements: Kohli promotes a brand or product in exchange for a fee. His role is largely marketing-focused.
- Financial Gains
- Endorsements: Income is fixed and contractual, often short-term but highly lucrative.
- Business Ownership: Returns are variable, tied to the company’s performance, but can grow exponentially over time.
- Endorsements: Income is fixed and contractual, often short-term but highly lucrative.
- Brand Connection
- Endorsements: Reflects association; the product benefits from his image, but he may not influence operations.
- Business Ownership: Reflects identity; the venture mirrors his values, lifestyle, and vision, creating a personal legacy.
- Endorsements: Reflects association; the product benefits from his image, but he may not influence operations.
- Risk Factor
- Endorsements: Low risk—mainly reputational.
- Business Ownership: Higher risk—financial, operational, and market-related, but with higher potential rewards.
- Endorsements: Low risk—mainly reputational.
In essence, endorsements amplify Kohli’s public image, while business ownership allows him to shape brands and industries that align with his vision.
Net Worth Contribution from Business Ventures
Virat Kohli’s financial success extends far beyond his cricketing achievements. While his contracts and match fees contributed significantly, his strategic business ventures have played a major role in building his net worth, which is estimated to be over ₹1,000 crore.
Investments in fashion brands like Wrogn and One8, along with fitness ventures like Chisel and Hyperice, have not only generated revenue but also strengthened his personal brand. Similarly, hospitality investments such as Nueva and One8 Commune, and sustainable food ventures like Blue Tribe Foods, have diversified his income streams while aligning with his lifestyle and values.
Kohli’s startup investments, including Digit Insurance and Rage Coffee, highlight his foresight in identifying high-growth sectors, offering both financial returns and long-term strategic value. Even co-owned sports franchises add to his portfolio, combining passion with profit.
Together, these ventures demonstrate how Kohli has built a business ecosystem that complements his cricketing legacy. Virat Kohli net worth today is not just a reflection of his sports career, but of his ability to translate personal interests, values, and discipline into successful business endeavours.
Also Read: How Virat Kohli Transformed Indian Test Cricket?
Missed Opportunities & Future Business Potential
When you are growing, there is always a space for enhancement. Even a visionary like Virat Kohli has areas where opportunities were either missed or could have been explored further. While his ventures span fashion, fitness, food, and tech, some sectors like global digital platforms, e-sports, or entertainment content remain largely untapped. These industries are growing rapidly and could align with his persona and global fanbase.
Looking forward, Kohli has immense potential to expand his entrepreneurial horizon. Sectors like digital fitness platforms, international hospitality chains, sustainable consumer products, and e-sports could see him leveraging both his brand influence and personal passion. His understanding of youth culture, health, and lifestyle positions him uniquely to tap into trends that resonate with millennials and Gen Z.
It will be interesting to see how he approaches future business potential. Additionally, Virat Kohli family will also play a crucial role in this aspect. His wife is already a successful actor and producer. In future, we might see Virat producing films or getting into the entertainment industry. It will give me a bigger space for commercial increment.
Conclusion
Virat Kohli’s journey is a testament to how talent, discipline, and vision can extend far beyond the boundaries of a cricket field. While fans celebrate his extraordinary achievements on the pitch, his ventures in fashion, fitness, hospitality, and technology show that his ambition and influence are equally formidable.
Kohli’s approach to business, choosing ventures that reflect his values, lifestyle, and personal passions has allowed him to create a diversified portfolio that continues to grow alongside his brand. From co-owning sports franchises to investing in startups, he demonstrates a keen understanding of opportunity, innovation, and long-term impact.
Ultimately, Virat Kohli is more than an athlete; he is a role model for aspiring entrepreneurs, athletes, and fans alike. His legacy is not confined to runs and records, it is defined by a vision that blends performance, passion, and purpose, inspiring millions to pursue excellence in every field he touches.
