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If you talk about the most loyal fanbase, Royal Challengers Bangalore (RCB) will probably top the list. Even after being one of the mightiest sides, the RCB was thirsty for a title until the year 2025. It brought all the joy for the franchise as well as its fans who stood by the side through every thick and thin. Needless to say, the association of Virat Kohli with this franchise since the very first season has played a crucial role in the success of RCB.
Besides this, many people are confused about the ownership of this franchise. However, you must know that the liquor tycoon Vijay Mallya owns the RCB franchise, but very few know about the ownership structure. Let us try to find out:
Overview of Royal Challengers Bangalore (RCB)
For obvious reasons, the team got its new name: Royal Challengers Bengaluru (RCB). But the journey started with the inaugural season when the auction occurred in September 2007, Vijay Mallya made the second-highest bid. The renowned businessman acquired RCB for US$ 111.6 million, which was just less than Reliance Industries’ Mumbai Indians.
On paper the team looked lethal and it was packed with star power. From Rahul Dravid, Anil Kumble, Jacques Kallis, Zahir Khan to Dale Steyn, RCB looked like a nightmare for their opponents. But the most special bid Mallya did for a young sensation: Virat Kohli. Although, the world was aware that India has got a talented right-handed batter, who could tell then that this young boy from Delhi is going to rule the modern-day cricket for decades.
Rahul Dravid was the skipper for the first season, and Venkatesh Prasad was appointed as the head coach. Unfortunately, RCB did not start their campaign very well. Average performances from star players and the unsatisfied attitude of the owner made the team look weaker.
Then came the 2010 edition. The legendary Indian spinner Anil Kumble was leading the team and RCB made its first notable impact in the league under his captaincy. They won 7 out of 14 matches and ultimately qualified for the semi-final. Additionally, the team qualified for the semi-finals of the Champions League as well.
Unfortunately, they lost the game against Mumbai Indians. In addition, Kumble announced his retirement after this season. Post that the New Zealand’s legendary left-arm spinner Daniel Vittory took the responsibility as a skipper, but the franchise was continuously looking for a firm leadership. Eventually, they found their stable leader in the 2013 auction, when Virat Kohli succeeded Vittory in becoming the captain of the RCB. From then onwards, the franchise looked different and more competitive. Virat’s aggressive captaincy and hunger for victory helped RCB emerge as a stronger side.
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Who is the Owner of Royal Challengers Bangalore (RCB) in IPL 2026?
RCB’s ownership story is actually quite simple when you look past the paperwork. The franchise is owned by United Spirits Limited (USL), the same company that brought RCB into existence back in 2008. The team was named after USL’s flagship brand, Royal Challenge, at a time when Vijay Mallya’s flamboyant presence was closely linked with both the company and the franchise. Over the years, USL came under the umbrella of Diageo, the global liquor giant from England, quietly reshaping the business side of RCB.
Leadership has changed with time, just like the team’s journey on the field. Vijay Mallya was the face of RCB in its early years, followed by Mahendra Kumar Sharma. Today, Prathmesh Mishra serves as the chairman, guiding the franchise alongside his role as USL’s Chief Commercial Officer.
On the cricketing side, RCB is now driven by a familiar mix of experience and fresh thinking. Shaminder Singh Sidhu manages the team, Mo Bobat handles the director’s role, Andy Flower leads as head coach, and Dinesh Karthik- someone who knows RCB’s emotional pull firsthand, steps in as batting coach and mentor. It’s a setup built on evolution, not noise, much like RCB itself.
United Spirits Limited (USL): The Parent Company
People commonly believe that Vijay Mallya is the sole owner of the RCB. However, the United Spirits Limited (USL) is the official owner of the franchise. Needless to say that it is one of the largest liquor and beverage companies in India and operates as a subsidiary of Diageo, a global leader in alcoholic beverages based in the United Kingdom.
History and Background of USL
The United Spirits Limited holds a strong presence in the Indian market. But, it did not happen overnight. This is why the USL is the most suited ownership for a franchise like RCB as their stories speak of each other. Initially founded as McDowell and Company in 1826, the company has undergone several transformations over the years. With perseverance and continuous efforts, USL has now become a brand that produces and distributes some of the most popular liquor brands in India, including McDowell’s No.1, Royal Challenge, Signature, and Antiquity.
This journey of the brand reflects in the philosophy of the RCB. The never give up attitude has made the team the most loved one in the entire league.
USL’s Acquisition and Stake in RCB
When the IPL burst onto the scene in 2008, it wasn’t just a new cricket league. It brought cricket to the global level. Money, glamour, stars, and fast-pace action captured every eye. From business tycoons to Film stars stepped in to dive in this festival of cricket. Vijay Mallya led United Spirits Limited also stepped into that moment and made an astonishing bid to own the Royal Challengers Bangalore franchise for US$111.6 million. It was definitely a figure that raised eyebrows across the cricketing world.
But time has a way of changing narratives. As financial troubles surrounded Mallya in the years that followed, USL itself began to transform. Diageo slowly increased its stake, taking firm control of the company and, with it, the operational reins of RCB. The shift was quiet, but decisive.
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How Does USL Benefit from Owning RCB?
The world is moving with a lightning speed and a strong brand presence becomes a crucial factor behind every success. Owning RCB not only promises financial benefits to USL but also massive brand visibility and market reach. Royal Challenge has been one of the most popular liquor brands in India and RCB’s popularity takes it to the next level. In addition to this, Kohli’s association with the team gives an unmatched value to the brand.
A Perfect Branding Opportunity
The name of the franchise itself holds a massive brand recall. With IPL’s massive viewership, USL benefits from increased consumer engagement, strategic sponsorships, and heightened visibility, strengthening its presence in the competitive liquor market.
Strengthening Global Presence
USL, as a subsidiary of Diageo, leverages RCB’s popularity to expand its reach beyond India. Since the IPL is the biggest cricket league in the world, the viewership helps enhance USL’s brand recognition in international markets. With cricket being a widely followed sport, RCB’s association allows USL to position itself as a global player in the liquor and beverage industry.
A Highly Engaged Fanbase
RCB has one of the most loyal fan bases in the league. It ultimately helps USL reach the masses. Social media interactions, merchandise sales, and digital campaigns keep the brand relevant. This dedicated following not only boosts RCB’s market value but also strengthens USL’s consumer loyalty and long-term brand recall in a competitive industry.
What Does USL’s Ownership Mean for RCB in IPL 2026?
Under United Spirits Limited, RCB has stability, financial backing, and a clear vision. But what does this mean for the team in IPL 2026?
- Stronger Management – No off-field distractions, full focus on cricket.
- Bigger Investments – More money for player acquisitions, training facilities, and staff.
- Consistent Brand Growth – RCB remains a top brand even beyond IPL.
One thing is clear—RCB is in safe hands. The team’s future is backed by corporate expertise, financial strength, and long-term planning.
RCB’s Brand Value and Market Position
RCB is one of the most valuable franchises in the IPL, and it has a strong brand identity despite not winning a title. Backed by United Spirits Limited, RCB enjoys high sponsorship deals, massive merchandise sales, and a loyal fanbase. The presence of cricketing icons like Virat Kohli enhances its market appeal, making it a prime commercial asset. The franchise consistently ranks among the top IPL teams in terms of social media engagement and global reach. USL’s strategic marketing and association with RCB further boost the team’s financial strength, ensuring sustained growth in brand value and market positioning.
Also Read: ICC Champions Trophy Winners Complete List (1998-2026)
Final Thoughts: RCB’s Road Ahead Under USL
From its glamorous beginnings under Vijay Mallya to its corporate-driven success under United Spirits Limited, RCB’s ownership journey has been eventful.
So, while fans wait for that elusive first IPL trophy, one thing is certain—RCB is not just a team; it’s a brand, a legacy, and a powerhouse in Indian cricket. The IPL RCB owner’s name may have changed, but the passion for the team remains stronger than ever.
Frequently Asked Questions (FAQs) About RCB Owner
United Spirits Limited (USL), a subsidiary of Diageo, owns RCB. The company took full control after Vijay Mallya’s exit, managing the franchise’s operations and financial decisions.
USL owns and manages RCB, handling financial investments, branding, and sponsorships. It ensures the team’s stability, strategic direction, and commercial growth while leveraging RCB’s popularity to enhance its market presence.
After Mallya’s financial crisis, Diageo acquired a controlling stake in USL, leading to a shift in RCB’s ownership. This resulted in new leadership, improved financial management, and a more structured franchise operation.
Yes, Diageo owns United Spirits Limited, the parent company of RCB. While Diageo oversees USL’s operations, RCB’s day-to-day management is handled by USL’s leadership team.
With USL’s stable financial backing, RCB improved its team management, player acquisitions, and strategic planning. However, despite strong performances, the franchise still seeks its first IPL trophy.
No, Vijay Mallya is no longer associated with RCB. After financial troubles, Diageo took over USL, effectively removing Mallya’s influence from the franchise’s ownership and management.
United Spirits took over RCB to secure its investment, maintain brand value, and ensure financial stability after Vijay Mallya’s exit due to legal and financial issues.
Diageo indirectly influences RCB’s decisions through its ownership of USL. However, day-to-day team operations, sponsorships, and management are handled by USL’s leadership.
As of now, USL is expected to continue owning RCB. Unless Diageo decides to sell its stake, the company will retain control over the franchise.
After USL’s takeover, RCB saw improved financial stability, professional management, and better player investments. The team became more commercially strong, focusing on long-term brand building and performance improvements.
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